Audience and Genre

In the post below I have identified two target audiences for my project and where they might read any publications that I make.

Davies, Brett. "The chosen one". May 8, 2015 via flickr.
Attribution-NonCommercial-ShareAlike 2.0 Generic License

Audience 1

One audience that might be interested in my topic is individuals who are invested in combating climate change. Many of these people will likely be young adults yearning to make a difference in the world. They will be interested in my research because not only am I addressing how global warming has affected places around the world, but I am also addressing how we could combat it. This audience is likely exasperated by how the government is dealing with these pressing issues and want to make a change.

Publication locations and genres:
This audience will be drawn into sources that are online and that utilize catchy titles and visual aids. Many young adults receive most of their news from sources that contain titles that appear to be interesting (also known as click bait). Although I don't condone this type of advertisement, it has certainly proven to be effective. This audience also enjoys descriptive titles that essentially deliver the point right away so they don't have to pay attention when they read.

Examples: Slate
New York Times

They also prefer websites that include audio clips and short videos. In a technology driven era, young adults want everything handed to them on a silver platter. They want any important information to be brief and to be to the point. This is where visual media comes into play.
Examples: Youtube
CNN

Audience 2

Another audience that may be interested in my topic is individuals who want to follow Pope Francis's words. Many people find Pope Francis to be an inspirational individual. His views on many forefront issues are radically different from his predecessors. He is especially inspirational to young adults around the world. They want to help Pope Francis achieve his visions as he has positively impacted their lives.

Publication locations and genres:
Print genres and multimodal texts are very effective for this type of audience. Many people that heed to Pope Francis's words are often religious and consume their news from conservative media outlets. These outlets often utilize both text and images to deliver their points.

Examples: Drudge Report
Fox News

There are also the young adults that are interested in what Pope Francis has to say .They will receive most of their information from pieces of text mixed in with clips or videos. They want to have the information available in audio form, but also want to be able to read more in depth about it if they wish to do so.

Examples: The Huffington Post
PolicyMic