My Rhetorical Action Plan

In the post below I have addressed how I plan on carrying out my issue for Project 3.

Fakhamzadeh, Babak. "Blog posting flow chart". January 7, 2009 via flickr.
Attribution 2.0 Generic License

Audience: I am trying to persuade young adults with my public argument.

• Knowledge: The audience knows very little about this specific issue at hand, but knows that climate change is a real issue. It has been addressed numerous times in the news and has even been discussed by Pope Francis. Some of them may still believe that climate change isn't real, but I will refute that by pointing out the facts and studies completed.

• Standards of argument: Research that points out all of the negative health impacts and environmental impacts will be persuasive for my audience. They, being young, likely aren't interested in the nitty gritty details, and will just want to know the impact it will have on their lives.

• Visual Elements: Simplified bulleted lists, short and quick information. Being a technology driven generation, we want any information given to us to be short and sweet. There should be no guessing on what is trying to be said and it should be visually appealing.

• Purpose: My audience is listening to my argument to expand their understanding of an idea and to be encouraged to take action. My argument is likely to motivate my audience. It is having a negative impact on their day-to-day life and will encourage them to take a stand.

Genre: Video format or a blog post

• The function of a video format is to relay information in a quick and visual manner. Since my audience is primarily younger individuals, they will not have the patience to read through long walls of text. Videos are short and easy to rewatch to retain information.

• The setting of my genre is seen a lot on social media sites. I could see it being used on websites such as Youtube or maybe even CNN. Many articles on CNN have videos attached and is a good outlet for releasing important information.

• Since videos with a lot of information can be monotonous, I will be focusing heavily on pathos. It is much easier to connect to an audience emotionally in a video and it will keep them invested.

• I will implement the use of slides and music. These further help to appeal to the audience's emotions.

• I will be utilizing an informal/conversational style for this genre. I want to be relatable to my audience and be open to their viewpoints on this issue.

ex: YouTube, CNN

• The function of a blog post is to express how one feels about an issue and to get their voice out there. I chose it because I am very opinionated about my issue and a blog post would be a great way to express my thoughts.

• The setting of my genre is seen a lot on news websites or in google searches. I could see it being used on sites such as Tumblr or WordPress.

• Blogs can use hyperlinks and would include a lot of pathos and ethos. The hyperlinks would help to establish my credibility, and since blogs are opinionated I am connecting to my audience on an emotional level.

• I will be utilizing images and possibly short videos if they suit my cause.

• Much like with the other genre this will be semi-informal and conversational.

ex: WordPress, Tumblr

Positive Reactions:

• The public fights to stop geoengineering.
• The audience is encouraged to take more actions to combat climate change.
• The audience will be angry enough to inform others of this issue.

Negative Rebuttals:

• Geoengineering is cheap and easy, why not use it? I will rebuttal by pointing out how other methods are cheaper and better over time.
• Geoengineering will quickly combat climate change. I will rebuttal by pointing out that it is not addressing the root of the issue and will worsen it.
• Climate change is not a "real" issue and was just made up by the government. I will rebuttal by addressing the difference between global warming and the greenhouse effect and provide studies.